Exhibit A
Accountants work in Westminster
Westminster holds a dense mix of small accounting practices, sole practitioners and part time bookkeepers working from home, and they sit alongside the larger firms that serve the corporate addresses around Victoria and the City fringe. The searches come from residents in the mansion blocks and conversions of Pimlico and Marylebone, from shop and restaurant owners in Soho and Covent Garden, and from landlords and contractors who need self assessment and company accounts. Paid search in this postcode band is expensive because the same keywords attract firms from across central London, so organic and AI search results carry a lot of the demand. The practices taking that work are mostly owner operators and small partnerships rather than national franchises, which means the local pages and the plain answers are what people find.
