The job
Appraisers work in Seattle
Seattle searches for appraisal work the way it searches for most trades: by neighbourhood and by property type. People look for an appraiser in Ballard, in West Seattle, in Capitol Hill, and they often add the reason, a refinance, an estate, a divorce, a tax appeal. The firms competing for those searches range from small owner operators working one or two counties to regional appraisal shops and national appraisal management companies that feed work to local appraisers. Paid search in this trade is thin compared with the volume of organic searching, because most people start with a map or an organic result rather than an ad. The demand is steady and it is spread across the city rather than concentrated in one district, which means a page for each area you cover has somewhere to rank.
