The ground
Bars work in Fresno
Fresno is a large city with a spread out bar scene, and the searches that matter are local ones: people looking for a place to drink near a neighbourhood, near a venue, or near where they already are on a Friday night. The demand is steady and it is spread across the metro rather than concentrated downtown. Bars here compete with each other and with restaurants that serve drinks, and the paid search on those terms carries real cost, which tells you the queries are worth having. Independently owned bars make up most of the field, with a smaller number of chain and franchise operations in the busier corridors. The demand is there to be captured by whichever bar has a page that answers the search.
