The ground
Bars work in Oklahoma City
Oklahoma City has a spread out bar scene. Districts like Bricktown, the Plaza District, Midtown and the Paseo each carry their own crowd, and the suburbs around the city hold their own neighbourhood bars. The searches people make reflect that. Somebody in Edmond looks for a bar near them. Somebody downtown looks for a rooftop or a place open late after a Thunder game. Much of the trade is owner operated, with a smaller share of franchise and group run venues. Paid search in this trade is mostly local and cheap enough that a handful of venues bid on the obvious terms. The demand is steady and it is local, and it rewards pages that name the district, the night and the occasion.
