The ground
Bars work in West Jordan
West Jordan is a city of around 115,000 people south west of Salt Lake City, and its bar trade sits in a particular spot. Utah's licensing rules mean the bars here are mostly independent owner operators rather than national chains, and they cluster along the Redwood Road and 5600 West corridors and around the older centre near 7800 South. Demand for a bar in West Jordan is steady rather than seasonal at the base level, with people searching for a place to watch a game, a spot for a drink after work, and somewhere to go on a weekend night. The searches are local and specific: people type the neighbourhood or the cross street, not just the city name. That is the demand available to a bar here, and it is the demand a steady publishing habit can put your name in front of.
