The intake
Doctors work in West Jordan
West Jordan is a large, family heavy city in the south west of the Salt Lake Valley, and the demand for doctors here follows that shape. Searches come from people who live in the city and want care close to home, and from parents looking for a doctor for a child. The competition for those searches is a mix. Intermountain and University of Utah affiliated clinics hold a lot of the visibility, and independent practices and single location offices fill in around them. Paid search in this market is carried mostly by the health systems and by urgent care chains, which means the organic results are where a local practice can still be found. The demand is steady and it is local, and it is worth having pages that name the city and the neighbourhoods people actually type.
