Exhibit A
Bookkeepers work in Ann Arbor
Ann Arbor holds a dense cluster of small firms, studios, clinics and shops, and a good share of them keep books with a local bookkeeper rather than a national service. The search demand follows that: owners around the city look for monthly bookkeeping, catch up bookkeeping, payroll support and help getting ready for tax season, and they search by neighbourhood and by trade. Paid search in the city is contested by a mix of independent owner operators and a few multi office accounting groups, so the organic results still carry a lot of the clicks. The demand is there across the year, and it is spread across many small searches rather than one big term.
