Exhibit A
Bookkeepers work in Dayton
Dayton's bookkeeping demand comes from a wide spread of small operators rather than one big cluster. The region's economy runs on small manufacturers, trades, medical and dental practices, nonprofits and the service businesses that sit around Wright Patterson Air Force Base, and most of those outfits keep their books with a local firm or a single bookkeeper rather than a national chain. That means the searches are steady and local: people type a trade plus a suburb, or a problem plus the word bookkeeper, and they expect a firm that knows the Miami Valley. The paid search around these terms is modest, which tells you the competition for attention is mostly organic. The firms taking that attention are owner operators and small partnerships, the same shape as most bookkeeping practices in the area.
