Exhibit A
Bookkeepers work in Fargo
Fargo has a steady base of small businesses that need bookkeeping: farms with off farm income, contractors, restaurants, clinics and the retail strips along the main corridors. The demand is spread across owner operators and a handful of small firms rather than dominated by national franchises, so searches for bookkeeping in Fargo tend to reach local practices directly. Paid search in the trade is modest, which means the organic results carry most of the weight for people looking for a bookkeeper here. The demand is there every month, and it is the kind of demand that rewards a firm that shows up in the results when somebody searches.
