Exhibit A
Bookkeepers work in Fort Collins
Fort Collins has a steady base of small firms, sole traders and owner operators who need bookkeeping, and the searches for it come from people who already live and work here. The demand is spread across the city rather than concentrated in one business district, so the searches are local and specific: people look for help near where they trade, and they look for it around the times their books come due. Paid search in the trade is modest and mostly taken by the larger firms and franchise offices that can afford to bid on broad terms, which leaves the specific local searches open to owner operators who publish pages about them. The demand available is real and it is local, and it rewards the firm whose name and services show up when somebody in Fort Collins types the search.
