Exhibit A
Bookkeepers work in Frisco
Frisco is a fast growing city in Collin County, and the bookkeeping firms here sit alongside a large number of small businesses, contractors and owner operators who need monthly books kept. The demand for bookkeeping searches in Frisco comes from those owner operators and from the households moving into the new subdivisions, and the firms competing for it are mostly small practices and solo bookkeepers rather than national franchises. Paid search around bookkeeping terms in Frisco is modest, which tells you the organic results still carry most of the weight for people looking for a bookkeeper here. The searches are local and specific, and they reward a site that has pages for the city and the neighbourhoods around it.
