Exhibit A
Bookkeepers work in Grand Prairie
Grand Prairie sits between Dallas and Fort Worth, and the bookkeeping demand here follows the small businesses along the Interstate 20 and Highway 161 corridors: trades, trucking, retail, restaurants and the professional offices that serve them. The city has grown steadily, and each new small business is a new set of books that needs keeping. Search demand for bookkeeping in Grand Prairie is modest next to Dallas, which means the field of firms publishing local pages is thin and the searches are winnable with steady, specific content. Owner operators make up most of the trade here, with a handful of franchise offices serving the larger commercial clients. The paid search on bookkeeping terms in this market is inexpensive, which tells you the organic space is not crowded. That is the demand available: real searches from real Grand Prairie businesses, with room for a firm that publishes about the city to be found.
