Exhibit A
Bookkeepers work in Jackson
Jackson is a mid sized Southern city with a steady base of small businesses, and bookkeeping demand here follows that base. The trade is served by a mix of owner operators working alone and small firms of a few people, with franchise offices present but not dominant. Search demand for bookkeeping in Jackson is spread across the metro rather than concentrated in one business district, and it leans toward people searching for help with monthly books, payroll support and tax season catch up. Paid search in this trade is modest, which means the organic results and the AI answers carry most of the weight when somebody in Jackson goes looking for a bookkeeper.
