Exhibit A
Bookkeepers work in Madison
Madison has a steady base of small firms, sole traders and owner operators doing bookkeeping, and the demand for that work comes from the businesses around them: shops, trades, restaurants, clinics and the many small companies that sit alongside the university and the state offices. Search demand for bookkeeping in Madison is spread across the year rather than concentrated in one season, and it leans toward people searching for help with payroll, quarterly filings and year end accounts. The paid search around these terms is modest compared with larger metros, which means the organic results stay reachable for a firm that publishes consistently. Owner operators and small partnerships make up most of the competition for these searches, and franchises appear in some of the broader terms. The demand is there to be taken by whoever has the pages in place when people start looking.
