Exhibit A
Bookkeepers work in McAllen
McAllen bookkeeping demand comes from the small businesses that line the city's retail strips, the medical and professional offices, and the seasonal trade that follows the Rio Grande Valley calendar. Search volume for bookkeeping and tax help in McAllen rises around filing deadlines and the start of the year, when owners look for someone local. The firms competing for those searches are mostly owner operators and small practices rather than national franchises, so the local search results stay open to a firm that publishes consistently. Paid search in the city is modest, which keeps organic visibility the main channel for reaching McAllen business owners.
