Exhibit A
Bookkeepers work in Newark
Newark is a city of small businesses, and small businesses need bookkeeping. The demand in Newark comes from the same places the work does: the shops and restaurants around the downtown core, the contractors and trades working out of the Ironbound and the South Ward, and the professional firms clustered near the courts and the office towers. Much of the search for bookkeeping in Newark is local and specific, people typing the service and the neighbourhood together. The firms taking that work range from single owner operators working from home to established practices with several staff. Franchises have a presence too, and they compete on the same local searches. The demand is steady and it is local, which means the pages that name Newark and its neighbourhoods are the ones that match what people type.
