Exhibit A
Bookkeepers work in Richmond
Richmond is a steady market for bookkeeping. The town and the surrounding boroughs hold a large number of small limited companies, sole traders and landlords, and each one needs accounts filed and records kept. Search demand for bookkeeping in Richmond is spread across the year rather than concentrated in one month, with a lift around the self assessment deadline and another when the tax year turns. The firms competing for that demand are mostly small practices and sole practitioners rather than national chains, so the searches are local and the results are local too. Paid search in the area is modest, which tells you the organic results still carry most of the weight. That is the demand available to a bookkeeping practice that publishes consistently.
