The job
Carpenters work in San Francisco
San Francisco holds a steady stream of carpentry searches because its housing stock is old and dense. Much of the city is made up of Victorian and Edwardian houses, and those buildings keep producing work: sagging stairs, sticking doors, dry rot in trim, kitchens and built ins that need rebuilding. The searches come from owner occupiers in neighbourhoods like the Mission, Noe Valley and the Richmond, and from landlords and property managers with multi unit buildings. The trade here is mostly small owner operator firms and one or two person crews, with a few larger remodel outfits taking the bigger jobs. Paid search in the city is expensive because the same keywords are bought by general contractors and remodel companies, so organic and AI search results carry a lot of the demand. The searches are specific: people type the job and the neighbourhood, not just the trade.
