The intake
Chiropractors work in San Francisco
San Francisco holds a dense field of chiropractic practices. Single practitioner clinics sit alongside multi location groups, and the city's neighbourhood structure means most of them draw from a walkable radius rather than the whole peninsula. Search demand clusters around back pain, neck pain, posture and sports recovery, and it is searched by residents who already live close to the clinic. Paid search in this category is bought mostly by the larger groups and by clinics promoting specific treatments. The rest of the visibility comes from organic listings and from the map pack, which is where a neighbourhood clinic can hold ground against a bigger operation.
