Exhibit A
Lawyers work in San Francisco
San Francisco holds a dense set of law firms for its size, from solo attorneys in the Mission to larger practices downtown, and they compete for the same searches. People here search by neighbourhood and by problem: an injury on Market Street, a lease dispute in the Sunset, an immigration question in the Excelsior. Paid search in this city is expensive because the firms bidding are established and the clicks are valuable, so the paid results sit above the organic ones for the broad terms. The demand is steady and local. A firm that publishes pages for the districts and the specific problems people bring to a lawyer here has room to be found in the organic results and in AI answers, where the searcher is asking a full question rather than typing two words.
