Exhibit A
Criminal Defense Lawyers work in Birmingham
Birmingham is a large legal market. Criminal defence work is spread across a long list of high street firms, legal aid practices and solicitor advocates, with a steady share of the demand coming from the city centre courts and the police stations around them. Search demand for criminal defence terms in Birmingham is consistent through the year rather than spiky, because arrests and charges do not follow a season. The firms visible in paid search tend to be the larger legal aid practices and the national providers bidding on police station and court terms, while many smaller Birmingham firms rely on reputation and referrals and hold little or no organic visibility for the searches their future clients make. That leaves room for a firm that publishes consistently to be found for the terms people type when they need help.
