Exhibit A
Criminal Defense Lawyers work in Henderson
Henderson is a city of well over three hundred thousand people, and it sits next to Las Vegas, so the criminal defense work here is steady and local. DUI cases, domestic battery charges, drug possession and warrant recalls come through Henderson Municipal Court and the Henderson Justice Court, and people search for a lawyer in the hours after an arrest, usually on a phone. The firms competing for those searches are mostly small practices and solo attorneys, with a handful of larger Las Vegas firms buying paid ads on Henderson terms. The paid search has real value because a single retained case is worth a lot, so the top of the results page is contested. That is the demand sitting in front of you: a steady stream of local searches from people who need a lawyer today.
