Exhibit A
Criminal Defense Lawyers work in Oakland
Oakland carries a steady volume of searches for criminal defense help. People look for DUI attorneys, for public defender alternatives, for help after an arrest near the Coliseum or a stop on International Boulevard. The firms competing for those searches are mostly small owner run practices, solo attorneys and two or three lawyer shops, rather than franchises. Paid search in this trade in Oakland is expensive per click because a single retained case carries real value, so many firms bid on a handful of terms and leave the long tail of specific charge and neighbourhood searches to organic results. That long tail is where an ongoing publishing habit earns its place.
