Exhibit A
Criminal Defense Lawyers work in Wilmington
Wilmington is a court city, and the criminal defense work that gets searched for here follows the courthouses. New Hanover County holds the courthouse downtown, and the jail and the courthouse sit close enough that people search from the street. Around that core, the searches come from the beach towns and the unincorporated county as much as from the city itself. Firms competing for the work range from solo defense attorneys to small partnerships, and the paid search on the highest value terms, DWI and drug charges, carries real cost per click. The demand is steady and it is local, which means the pages that win are the ones written for the county, the courthouse and the charge, not for the state.
