The intake
Dentists work in San Diego
San Diego holds a large and steady base of dental practices, from single dentist offices in older neighbourhoods to multi location groups and franchise clinics along the main corridors. The demand is spread across the county rather than sitting in one downtown core, so searches come from people searching close to home, close to work and close to school. Paid search in this trade is competitive in the denser parts of the city, where several practices bid on the same treatment terms, and lighter in the outlying communities. Owner operators make up much of the field, with franchises taking a share of the visible paid space. That leaves a wide band of searches where a practice that publishes consistently can be found without buying every click.
