Exhibit A
Lawyers work in San Diego
San Diego holds a dense field of law firms, from downtown practices near the courthouses to small offices spread through the beach communities and inland suburbs. Search demand for legal help here follows the city's population and its mix of military families, students, homeowners and small businesses. Paid search in legal categories is among the most expensive advertising there is, which tells you the searches carry real commercial intent. The firms competing for those searches range from solo owner operators to regional practices, and the paid listings at the top of results are often taken by firms buying aggressively. That demand is the pool your pages can draw from when they are published and kept current.
