The intake
Doctors work in Albuquerque
Albuquerque is a single large metro with a spread out population, and the doctors who serve it range from solo practices and small clinics to groups with several sites across the city and the surrounding county. Search demand for doctors here follows the population: people look for primary care, urgent care, specialists and dentists by neighbourhood and by insurance, and they look on a phone. Paid search in this market is carried mostly by the larger groups and by the urgent care and dental chains, while independent practices lean on their own sites and on directory listings. The demand is steady and it is local, which means the searches that matter name a part of the city or a nearby town rather than the city as a whole.
