The intake
Doctors work in Berkeley
Berkeley patients search for doctors by neighbourhood, by insurance, and by the kind of care they need. The city has a dense core of practices around the downtown and the campus, plus smaller offices spread through the residential blocks to the north and south. Searches often carry a place name with them, so a practice that publishes pages tied to those places has more to show for the demand that already exists. Paid search in this trade is carried by larger groups and by the hospital affiliated networks, while many independent practices rely on word of mouth and directory listings. The demand is steady and local, and it rewards the practice whose pages answer the specific questions patients type.
