The intake
Doctors work in Buffalo
Buffalo patients search for doctors by neighbourhood and by need, and the searches cluster around the places people live and work. The city and its inner ring hold a dense mix of independent practices and hospital affiliated groups, and the suburbs to the north and south carry their own steady demand. Paid search in this market is carried by the larger health systems and by urgent care and specialty groups bidding on the same terms, while many independent practices rely on word of mouth and directory listings. That leaves a wide band of local searches where a well built page can sit in front of a patient at the moment they are choosing. The demand is there across the metro, spread across many small searches rather than one big one.
