The intake
Doctors work in New Haven
New Haven holds a dense cluster of medical demand. Yale New Haven Hospital and the Yale School of Medicine draw patients, students and staff into the city centre, and the surrounding towns send their residents in for specialist care. Practices of every size compete for the searches that come with that: primary care, paediatrics, dermatology, orthopaedics, behavioural health and more. The paid search market around clinical terms in New Haven is active, with hospital systems and larger groups bidding on the same phrases patients type. Independent practices and small groups make up much of the field, and they are the ones who gain most from owning the organic results rather than renting attention by the click.
