The intake
Doctors work in San Francisco
San Francisco patients search for doctors by neighbourhood, by insurance and by the kind of care they need. The city has a dense field of practices competing for those searches, from single physician offices in the Richmond and Sunset to larger groups downtown and in Mission Bay. Paid search around medical terms in San Francisco carries a high cost per click because health systems and urgent care chains bid on the same phrases. Franchises and multi location groups hold a share of the visibility, and independent practices hold the rest. The demand is steady and local, and it rewards the practice whose pages answer the exact search a patient types.
