The intake
Doctors work in Spokane
Spokane has a steady base of demand for medical care. People search for a doctor near their neighbourhood, for a clinic that takes their insurance, and for care they can get to without crossing the city. The searches split by area, so a practice in the South Hill and a practice in Spokane Valley are chasing different people even when they offer the same care. Much of the market is independent practices and small groups rather than national chains, which means the searches are spread across many small sites instead of a few large ones. That spread is the opening. A practice that publishes clear pages for the care it offers and the places it serves can hold its own against larger sites.
