The ground
Ecommerce work in Mobile
Mobile is a mid sized Gulf Coast market, and the ecommerce demand here is steady rather than huge. Shoppers search for local delivery, for stores that ship from the Gulf Coast, and for the same product terms they use anywhere else, so the keyword set is national in shape and local in intent. Paid search around retail terms in Mobile is contested by regional chains and by owner operators running their own stores, and the franchises tend to sit on the broad product terms. The demand available is in the long tail: specific products, specific neighbourhoods, specific delivery questions. That is where a store with a small budget can hold pages that a chain has not written.
