The ground
Ecommerce work in Raleigh
Raleigh shoppers search for products online the same way they search for services, and the city's retail base runs from single storefronts on Hillsborough Street to warehouse operations out toward Garner and Knightdale. Ecommerce demand here follows the universities, the state government payroll and the steady stream of people moving into Wake County, all of which keep local buying intent alive through the year. Paid search in this market is contested by national retailers bidding on brand and category terms, which leaves the local and long tail queries as the ground a Raleigh store can hold with published pages. The demand is there to be collected, and it is collected by the stores whose pages answer the query first.
