The job
Electricians work in Boston
Boston has a dense trade. The city and its inner suburbs hold a large number of licensed electrical firms, from one van owner operators to multi crew shops, and they all draw from the same pool of searches. The searches themselves are steady rather than spectacular: panel upgrades, outlet and switch work, EV charger installs, knob and tube replacement, and emergency calls. Paid search in the Boston metro is competitive enough that the sponsored slots above the map are crowded, which tells you the demand is worth money to somebody. Franchises have a presence, but the trade in Boston is still mostly owner operators and small partnerships working the neighbourhoods they know. That is the demand available: a steady flow of local searches, spread across many small firms rather than concentrated in a few.
