Exhibit A
Employment Lawyers work in Arlington
Arlington sits directly across the Potomac from Washington, and the employment work here follows the federal and contractor workforce that fills the county. Firms that represent employees and firms that defend employers both draw from the same corridor, from Rosslyn and Ballston through Clarendon and Court House. The searches are steady rather than seasonal in the way a retail trade would be, because a termination, a severance offer or a discrimination concern arrives on its own schedule. Paid search in this market carries real cost, which tells you the demand is worth money to somebody. The firms competing for it range from solo practitioners working out of a home office to established boutiques with several attorneys. HaloSEO researches the keywords this market actually uses, writes the posts, publishes them, links them up and builds the backlinks, so the pages are there when someone in Arlington starts looking.
