Exhibit A
Employment Lawyers work in Kansas City KS
Kansas City KS is a compact city of around 150,000 people sitting across the state line from a much larger metro, and the employment law firms here compete for a steady stream of wage, discrimination and wrongful termination searches. The firms doing the searching are a mix of small owner run practices and a handful of larger regional firms with Kansas City KS pages. Paid search on employment law terms in this market is expensive because a single case is worth a lot, so the paid listings are dominated by firms with real budgets. The organic results are where a smaller practice can hold ground, because the searches are specific: people type the problem, the employer type and the city, not just the practice area. That is the demand available in this market, and it is spread across the whole metro rather than concentrated in one part of the city.
