Exhibit A
Employment Lawyers work in Lowell
Lowell is a working city with a large base of employers in health care, education, manufacturing and the trades, and that base is what produces employment law questions. The searches come from people who were dismissed, who were denied overtime, who were harassed at a warehouse or a nursing home, and who are looking for a lawyer close to home. The firms competing for those searches are mostly small practices and solo attorneys rather than franchises, and they sit across the city and the towns around it. Paid search in this trade in this market is bought by a limited number of firms, which leaves the organic results and the AI answers open to firms that publish consistently. The demand is steady and it is local, and it rewards the firm whose pages answer the exact question a Lowell worker is typing.
