Employment Lawyers
Internal Link Builder for Employment Lawyers
HaloSEO writes posts for your employment law firm and links each new one to three to five of your earlier posts, on the phrase the new post was written to rank for.
The phrases your clients type, not the ones the trade uses
Employment lawyers talk about unfair dismissal claims, settlement agreements and tribunal representation. Clients type other things. They type can I be sacked without warning, my boss changed my hours without asking, how much is a settlement agreement worth, and do I need a solicitor for a disciplinary meeting. HaloSEO researches the phrases people actually search in your area and writes posts around those. The trade language still appears in the post, because it has to, but the post is built to answer the question the client typed at eleven at night.
A worked example
Say the research finds people searching for how long do I have to claim unfair dismissal. HaloSEO writes a post that answers it, covering the time limit and what happens if it passes. It then links that post to three to five of your earlier posts, on the phrases those posts were written to rank for. A post on what counts as unfair dismissal, a post on ACAS early conciliation, and a post on what to bring to a first meeting with a solicitor. It also goes back to those older posts and adds a link forward to the new one. Every link sits in a sentence where it reads naturally. If the sentence does not work with a link in it, no link goes in.
What local intent means for employment lawyers
Employment law is not tied to a postcode the way a plumber is, but the search still is. Someone in Leeds searching for an employment solicitor wants a firm they can reach, and someone searching for tribunal representation may want a firm that covers their region. Local intent here shows up in phrases like employment solicitor near me, employment lawyer in a named town, and advice on a disciplinary hearing in a named city. HaloSEO writes posts that answer those searches for the areas you cover, and links them to your related posts so a reader who lands on one page can find the next one that matters to them.
Who this is not right for
This is not right for a firm that wants links bought for it. HaloSEO does not buy links. It is not right for a firm that wants links placed on other people's websites, because HaloSEO only links to sites we publish to, which means your own. It is not right for a firm that wants a set number of new clients by a set date, because we do not promise a ranking, a position, a traffic number or a date. We do not control search engines. It is also not right for a firm with no published posts to link to, since the linking works by connecting new posts to earlier ones you already have.
Related
How it runs, once it is connected
You do the first step. HaloSEO does the other six, on its own, every week.
- 01
Connect your website
- 02
HaloSEO researches keywords
- 03
Writes blog posts
- 04
Publishes automatically
- 05
Creates internal links
- 06
Builds backlinks
- 07
Improves rankings on Google and AI search engines