Exhibit A
Employment Lawyers work in Moreno Valley
Moreno Valley sits in western Riverside County, and the employment law searches that come out of it are local. People type the city name, or a nearby one, when they look for help with a wage claim, a wrongful termination or a harassment matter. The firms competing for those searches are mostly small practices and solo attorneys working the Inland Empire corridor, with a handful of larger Riverside and San Bernardino firms reaching in. Paid search in this trade is bought by the firms that want the first call, and the cost reflects how few people search these terms compared with consumer trades. The demand is steady and it is specific, and the firms that publish pages matching the way Moreno Valley residents describe their problem are the ones that get found.
