Exhibit A
Employment Lawyers work in New York
New York carries a dense field of employment law practices. Manhattan and Brooklyn alone hold a large share of the firms that advertise for wage and hour claims, severance review and discrimination matters, and the surrounding boroughs and nearby New Jersey and Westchester towns add more. Paid search in this trade in New York is expensive because a single client can be worth a great deal, so firms bid hard on terms tied to unpaid overtime, wrongful termination and non compete agreements. The demand is steady and it is local: people search by borough, by industry and by the specific problem they are facing. That leaves a wide set of searches a firm can own with useful pages rather than ad spend.
