Exhibit A
Employment Lawyers work in Norman
Norman is a city built around a large public university and a state government presence, and both of those bring steady numbers of people who need advice on a workplace problem. Searches for employment lawyers in Norman come from faculty and staff, from people working in the retail and service businesses along the main corridors, and from residents in the surrounding towns who look toward Norman for professional services. The firms competing for that attention are mostly small practices and solo attorneys rather than national brands, so the search results are made up of local names. Paid search in this trade in Norman is modest compared with the big metro markets, which means the organic results carry a lot of the weight for people who are comparing firms. The demand is there across the year and it is local, which is exactly the kind of demand a steady publishing habit can reach.
