Exhibit A
Employment Lawyers work in Roseville
Roseville sits in Placer County, and the employment law searches that come out of it are local ones: someone in a Roseville zip code typing about a final paycheck, a wrongful termination or a hostile workplace and wanting a firm nearby. The firms competing for those searches are mostly small Roseville practices and solo attorneys rather than national franchises, so the local search results stay open to a firm that publishes consistently. Paid search in this trade is expensive per click because a single case is worth a lot, which is why the organic results matter so much here. The demand is steady and it is specific to the county, and the firms that show up for it are the ones with pages that answer the exact questions Roseville residents are typing.
