Exhibit A
Employment Lawyers work in Santa Rosa
Santa Rosa is the county seat of Sonoma County, and the employment law work here follows the county's mix of wineries, hospitality, healthcare and small trades. People who lose a job or a shift in Santa Rosa search locally, so the demand sits in searches that name the city and the towns around it. The firms competing for those searches are mostly small practices and solo attorneys rather than franchises, which means the field is made up of owner operators who each cover a handful of nearby towns. Paid search in this trade in Santa Rosa is bought by a limited set of firms, so the organic results stay open to a practice that publishes consistently.
