Exhibit A
Employment Lawyers work in Westminster
Westminster holds a dense cluster of employment law firms, from sole practitioners around the Temple and Holborn edges to larger practices serving the City and the West End. Demand comes from the working population that passes through the borough every day: office staff, hospitality workers, public sector employees and people in the creative and media trades. Paid search on employment law terms in central London carries a high cost per click, which tells you the commercial value firms place on these enquiries. The market is made up mostly of independent practices and owner operators rather than national franchises, so the search results are contested by many small firms rather than a handful of big brands.
