Exhibit A
Estate Planning work in Anchorage
Anchorage is the largest city in Alaska, and the estate planning searches that come out of it reflect a mix of long settled families, military households around Joint Base Elmendorf Richardson, and people who moved up for work and stayed. Demand is steady rather than huge, spread across a modest number of firms, solo attorneys and a few practices that also handle probate and elder law. Paid search on the core terms is contested enough that sponsored results sit above the organic ones for queries like wills and trusts, which tells you people are actively looking rather than browsing. The firms taking that work are mostly owner operators and small partnerships, with a handful of larger regional practices. The searches themselves are local and specific: people name their neighbourhood, their situation and the kind of document they think they need.
