Exhibit A
Estate Planning work in Augusta
Augusta carries steady estate planning demand. The city has a large older population, a substantial military and retired military community around Fort Gordon, and a wide spread of household wealth from modest to substantial. That mix produces searches for wills, powers of attorney, trusts, probate and estate administration throughout the year. The firms competing for those searches are mostly small and mid sized practices, many of them one or two attorney offices, alongside a handful of larger regional firms. Paid search on estate planning terms in Augusta is active but not crowded, and most local firms rely on referrals rather than on their website. That leaves room for a firm that publishes consistently to appear in the searches people make before they ask for a recommendation.
