Exhibit A
Estate Planning work in Columbia SC
Columbia is the state capital and the seat of Richland County, so the estate planning demand here runs through state government employees, university staff at the University of South Carolina, and the surrounding legal and insurance community. Firms competing for that work range from small owner operated practices to established Columbia firms with several attorneys, and the paid search market around probate and trust terms is active enough that sponsored results appear on most of the obvious queries. The searches themselves are steady rather than seasonal in the way a retail trade is, because they follow life events such as a death in the family, a property purchase or a retirement decision. That gives a firm a broad set of keyword themes to publish against, from wills and powers of attorney to probate administration in Richland County.
