Exhibit A
Estate Planning work in Escondido
Escondido is a city of homeowners, many of them older, many of them in the hills and the older tracts around the centre, and estate planning demand here follows that ownership. The searches are local and specific: trusts, wills, probate after a death in the family, powers of attorney, and questions about property that has been held for decades. The firms competing for those searches are mostly small practices and sole attorneys, with a few larger San Diego County firms reaching north into the city. Paid search on estate planning terms in Escondido is bought by a mix of local practices and lead generation companies that resell enquiries, which is why the organic results and the AI answers carry weight for a firm that wants to be found without paying per click. The demand is steady and it is tied to real events in people's lives, which means the searches keep coming and the pages that answer them keep earning.
