Exhibit A
Estate Planning work in Gainesville
Gainesville is a university city with a steady base of long term residents, retirees and families tied to the university and the hospitals, and estate planning searches here reflect that mix. People search for wills, revocable trusts, powers of attorney, guardianship and probate administration, often with Alachua County named in the query. The firms competing for those searches are mostly small owner operated practices, solo attorneys and two to four person firms, alongside a smaller number of larger regional firms that cover North Central Florida. Paid search on the core terms carries real cost because the case value is high, which is why many local firms lean on organic and AI search visibility instead. The demand is there across the county, and the firms that publish consistently are the ones that collect it.
